Tag Archives | Corporate Image

Corporate Image of a Business Enterprise (With Diagram)

After reading this article you will learn about the Corporate Image of a Business Enterprise. Introduction to Corporate Image of a Business Enterprise: Image is an impression and a mental picture about things. The concept of image, in relation to a business enterprise, is akin to likeness or dis-likeness of it in the mind of various sections of people who [...]

By |2016-06-14T08:46:52+00:00June 14, 2016|Auditing|Comments Off on Corporate Image of a Business Enterprise (With Diagram)
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Corporate Image of a Business Enterprise

This article throws light upon the top eight evaluation techniques for corporate image of a business enterprise. The evaluation techniques are: 1. Graphical Method 2. Point Method 3. Index Formulae 4. Survey Method 5. Ratio-Analysis 6. State or Public Recognition 7. Position Analysis 8. Method of Comparison. Corporate Image: Evaluation Technique # 1. Graphical Method: Up-to-date graphs are kept which [...]

By |2016-06-14T08:46:52+00:00June 14, 2016|Auditing|Comments Off on Corporate Image of a Business Enterprise
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