Corporate Image of a Business Enterprise
This article throws light upon the top eight evaluation techniques for corporate image of a business enterprise. The evaluation techniques are: 1. Graphical Method 2. Point Method 3. Index Formulae 4. Survey Method 5. Ratio-Analysis 6. State or Public Recognition 7. Position Analysis 8. Method of Comparison. Corporate Image: Evaluation Technique # 1. Graphical Method: Up-to-date graphs are kept which [...]