Examples of Target Costing | Cost Accounting

The following points highlight the two main examples of target costing. The examples are: 1. Tata Rs 0.1-Million Car 2. Tata Rs 0.1-Million Car- Potential Competition. Example # 1. Tata Rs 0.1-Million Car: On 11 March 2003 Business Standard reported the following: Ratan Tata, chairman of India's second-largest and longest-established conglomerate, said, he is pressing ahead with a project to [...]