Top 6 Types of Questionnaires on Marketing Policies
This article throws light upon the top six types of questionnaires on marketing policies designed by a management auditor. The types are: 1. Consumer Needs Assessment 2. Market Segmentation 3. Competition and Product Position 4. Marketing Mix 5. Marketing Programme 6. Resource Allocation. Marketing Policies: Questionnaire Type # 1. Consumer Needs Assessment: (a) Is the policy rationale in terms of [...]