Promotion is an upward movement of an employee from his present job to another that is with higher job responsibilities and pay. It is a job which falls high in the organizational levels from the current job. It is an advancement of an employee in the same organization in terms of status, responsibilities and pay scale. Promotion gets employee a [...]
Advertising media is a vehicle or device that carries the message of the advertiser to the target consumer. There are various media that are available for an advertiser to choose from, to carry his particular advertising message. Availability of advertising media is very important to consider while planning to advertise in an overseas market. It is pertinent to mention that [...]